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Get the right marketing tasks done each month

Sequence, select and celebrate delivering marketing activities that actually work for your business month after month.

Do you want to get a highly effective marketing list ticked off each month?

If you’re the person in a business responsible for getting marketing done, this club is for you. If you’ve read the Watertight Marketing book, thought it made sense, and want to implement its ideas (with help from its creator) this club is for you.

There are typically three types of people who get value from this:

A marketer in an entrepreneurial department of a larger business,
The only marketing person in a scale-up business,
The owner of a smaller business who does their own marketing.

Whichever of these you are, you’ll be looking to carve out the space to make marketing happen… effectively, consistently, and with a bit of style.

Hands up if any of this rings a bell…

Struggling to balance thinking and doing
You find it hard to balance out the strategy and planning with the every day need to get stuff done.
Not knowing where to start
You have too much on your list, and you’re not sure which tasks to do first, later, or maybe never.
Suffering from marketing FOMO
You see what others are doing, and the slew of online gurus telling you that they have the secret, and feel that you’re not doing enough, or you’re missing a trick.
Overwhelmed with too many ideas
There are more ideas in your head, and coming at you every day, than you could ever implement properly.
Frustrated with your 'should do' list
You have a whole list of marketing things you’d love to get done if you had the time, but you never seem to get to them.

You’re not alone

I’m Bryony Thomas, the author and founder of Watertight Marketing. Having worked with businesses as large as Microsoft and as micro as the kitchen table, I can definitely comfort you that you are not the only one a bit overwhelmed by this stuff.

Even a fully resourced marketing department can struggle to hit a rhythm, balancing thinking and doing, and getting the right things ticked off each month.

If you’re the only marketer in a business, or it’s your business and you’re doing the marketing, this gets even harder. It’s ridiculously easy to waste time and money, getting little but frustration in return.

You’re not alone

Even a fully resourced marketing department can struggle to hit a rhythm, balancing thinking and doing, and getting the right things ticked off each month.

DOORS OPEN ON....

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Anchored in a proven methodology

Everything we do in The Make Marketing Happen Club will be anchored within the Watertight Marketing methodology, which means that:

You know it’s been proven and tested by over 2000 businesses.
You can see where everything fits in the bigger picture of your whole marketing set-up.
You can explain to others, in terms that relate to sales outcomes, why you’re doing the marketing you’re doing.
You can refer to the best-selling book to put any given tip, tool or template into context.

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Run by true marketing experts

I get pretty wound up by marketing experts who are nothing of the sort. They’ve never run a marketing team, never managed a marketing budget and don’t have even a whiff of a marketing qualification. I’ve worked in marketing for 20+ years, I have a marketing diploma and MBA with distinction, I’ve worked with brands like Microsoft, Dell and IBM, I’ve run a marketing department in a large corporate, managed a marketing budget, supported sales people in the field, created an end-to-end marketing methodology, and written a best-selling book on it.

Do I tell you this to show off? Well, maybe – just a bit (hey, I worked hard for this stuff!). But, what I really hope is that you’ll recognise that you’re in safe hands. But, here’s the thing, you don’t just get me. You’ll meet our Certified Practitioners too, all of whom bring:

More than 10 years experience as senior marketers.
Their knowledge and examples from the range of real businesses they are working with.
Chartered Marketer status with a commitment to ongoing learning.
Full training on the Watertight Marketing methodology.

What we’re not is the self-styled guru standing in front a yacht telling you we can 10x your business in a few short weeks! We’re skilled, experienced, trained marketers who’ve each worked with hundreds of real businesses from large corporates to entrepreneurial scale-ups. We work with real world clients to deliver sustainable, scalable sales results, over the long term.